Henry T’s Local Bar & Grill Research Paper

During one of my research classes, Henry T’s Local Bar and Grill, a restaurant in Lawrence, KS, was our client. We researched Henry T’s and my group put together a strategic research document that is attached below. Throughout this project, I learned how to work strongly with a group to create the beginnings of a strategic campaign. Since we did all of the client, media, and audience research, the next step would be to develop a campaign based off our preliminary findings. Team work is one of my greatest strengths and I always look forward to bouncing different ideas off of my teammates to create something spectacular!